We, Displaylite Ltd, understand the importance of protecting your personal data and privacy. Should you provide us with certain personal information by which you can be identified when using this website, you can be assured that it will only be used in accordance with this privacy statement and that the necessary measures have been implemented to ensure the personal data we collect is compliant with the relevant regulations outlined in the GDPR (General Data Protection Regulation).
What personal data we may collect
We may collect and process your personal data (i.e. personally identifiable information) through the use of our website via the submission of an enquiry through one of the contact forms found on our website. This information may include the following:
- Company name
- Email address
- Contact number
Through the use of our web analytics service, Google Analytics, the IP address of visitors to our website is also collected for the purpose of identifying unique visitors to our website.
What do we use your personal data for?
The sole purpose of collecting this data is to accommodate your request via email or telephone. We may also need this information to provide you with our products and services or to fulfil contractual obligations, such as warranty and service obligations.
Your personal data will always remain confidential unless we are required to share it with a third-party (with your explicit consent) to fulfil any contractual agreement with you.
Security of your personal data
We are committed to ensuring that your personal data is secure. In order to mitigate the risk of unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we may collect via our website. Some examples of these safeguards include: database encryption, on-site physical security, data backups and staff training relating to data security.
How long do we hold onto this personal data?
We will only hold on to your personal data for as long as we provide our goods or services to you and then for as long as we are legally obliged to retain the data in the event that a claim was brought against us. We will securely dispose of your personal data after this point.
The personal data of non-customers, i.e. a visitor that requests information but does not proceed with the purchase of our products or services, will be disposed of on a monthly basis as we see no legitimate reason for retaining this data.
Our website also collects anonymous data through the use of web cookies. A cookie is a small string of data that a website can request your web browser to store. This string of data is sent back when you request a page from the website which enables it to remember certain settings and user preferences, e.g. language settings or ‘remember me’ functionality.
We are using Google Analytics to better understand how many visitors our website attracts and to analyse traffic patterns of our site, such as the popularity of individual web pages. This data enables us to tailor our website to provide the best possible user experience.
With the sole exception of your IP address, no personally identifiable information is collected via the use of our web cookies. Some examples of the data collected via our web cookies through the use of Google Analytics includes:
- IP address (not combined with the personal data collected via our contact forms)
- Estimated geographical location
- Page visits
- Referrals from external websites
- Session duration (such as length of time spent viewing a particular web page)
If you wish for this data to not be collected, you can disable web cookies through your web browser settings. Your web browser ‘help’ function will be able to assist with this.
Your rights under GDPR
You may request details of all the personal information which we may hold on you, without providing a reason and free of charge. Similarly, you may request for any personal data that we may hold on you to be disposed. To do so, please get in touch at firstname.lastname@example.org, or call us on
+44 (0)1480 455114.
Alternatively, you can write to us at:
Huntingdon Business Centre
16 Blackstone Road